Matt started life as an animator and graphic designer for the BBC and Channel 4. He then shimmied into the world of commercials beginning his directing career at Weilands before moving to Rose Hackney Barber and Feel Films where he worked on long running campaigns for Burger King, McDonalds and Kelloggs. Matt frequently returned to 4Creative where he both wrote and directed commercials & sponsorships for the infamous 118 118, Herbal Essences and Lurpack brands.
Matt went on to set up his own creative agency Tricycle, where he continued to write and direct films for exciting brands like Orange, Weetabix, Skype and working for years with the legend that is Foxy Bingo.com!
Matt returned to his love of comedy performance directing by joining Dark Energy Films’s roster for commercials representation.
Matt recently directed new campaign “Happy Hour” for Carlsberg Export featuring Joe Wilkinson. The campaign is an online series designed to sit alongside the TV campaign which features Mads Mikkelsen. It has been very well received all round and recently made editor’s pick in David Reviews.