DARK ENERGY DIRECTOR BEN JONES HAS SHOT 2 TVC’S (60SEC AND A 200SEC AD BREAK TAKEOVER) FOR RETAILER MATALAN AS PART OF THEIR CHRISTMAS CAMPAIGN TO RAISE MONEY FOR ALDER HEY CHILDREN’S CHARITY.
The films are a visual interpretation of the classic children’s mix and match books and see’s Pixie Lott star alongside a cast of children and adults of all ages as they are literally mixed and matched throughout. The films were shot at Black Island Studios, edited at Marshall Street and then 4 weeks of post-production through Absolute.
“It was a great film to work on and the complexity of building the nine different changing screens within the book were a real challenge.” Ben Jones
The award winning illustrator, Marion Deuchars was asked to contribute illustrations and animations for the films and her distinctive typography and iconography can be seen throughout.
“I really love Marion’s work and it was amazing that she agreed to help us on the project. Her illustrations and animation are fantastic and really give the film a beautiful charm” Ben Jones.
The films soundtrack is a soulful interpretation, by Pixie Lott, of the classic Isley Brothers/Housemartins song ‘ Caravan of Love’.
The campaign is raising money by selling Alphabet Scarves in Matalan stores and an impressive list of global celebrities, including Britney Spears, Wayne Rooney, Jessie J, Kylie Minogue and Sarah Jessica Parker are supporting Matalan’s Christmas charity campaign by modeling their Alphabet Scarves.
Jason Hargreaves, Managing Director at Matalan, said: “Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children’s Hospital was a perfect fit for us.
“We're extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a perfect gift for their loved ones.”
Talking about the campaign Pixie Lott commented, “I am really honoured to be involved with and supporting Alder Hey’s Alphabet Scarves campaign. It’s a fantastic initiative and will raise much-needed funds for the children’s hospital. As part of the campaign, I am also delighted to be singing and releasing the beautiful Caravan of Love, with 20p from each single sale going to Alder Hey Children’s Hospital”. The Matalan advertisement featuring Pixie can be seen during The X-Factor in the run up to Christmas and will premier on Saturday 1 November. Lee Pinnington, Marketing Director at Matalan, said: “We made a decision this year to fully get behind the Alder Hey Children’s Charity and, as a result, we will not be taking the cost of promoting the Alphabet Scarves campaign out of the profits we donate, to make sure as much money as possible goes to the hospital.”
Alder Hey is supported by The Alder Hey Children’s Charity, which was launched in 2012. The Alder Hey Children’s Charity recently embarked on a major Appeal to support the building of the new hospital. For more information visit: