Dark Energy has teamed up with Rumpus Media to co-produce a commercial for Stoptober encouraging smokers to kick the habit!
Dark Energy's Matt Brown has teamed up with Rumpus Media to co-produce a commercial for Stoptober encouraging smokers to kick the habit! This three minute TV show will took over an entire commercial break on 08.09.14 on ITV1 and will be featured online on various different sites. The advert is hosted by Paddy McGuiness and features top comedians such as Al Murray, Andi Osho and Simon Brodkin featuring a selection of his sketch show characters Lee Nelson, Dr.Bob and Jason Bent (almost England footballer).
The campaign by Dare for Public Health England has been devised to sign up as many consumers as possible to its 28-day stop-smoking challenge. This is the first time the Government has used comedy in attempt to get smokers to quit for good, with a selection of sketches, jokes and info-graphics.
For more behind-the-scenes photos click HERE.
Dare approached the Dark Energy team due to their ongoing relationship and their approach of creating original, effective media - sometimes utilising non-traditional Directors. Due to the nature of the project, Dark Energy pitched the concept of having a team lead by an Executive Producer as they tend to take the creative lead role in television. This was also in keeping with the authentic approach taken by Dare. Matt approached Rumpus Media to co-produce the project with Rumpus’ EP Iain Wimbush as lead Director.
"It's a common British trait to use our sense of humour to help get through difficult times, so comedy is an excellent route to helping people stay motivated, as well as providing them with the necessary distractions, when quitting.” - Marketing Week
"When it comes to stopping smoking the only thing stopping you stopping is the fact that you can’t stop, so stop stopping yourself stopping and stop." - The Pub Landlord
'I gave up smoking cos it’s really bad for your kids’ health to smoke with them in the back of the car. So when I quit the ciggies it felt great to be able to drive the kids around without ‘em on the roof rack.' - Lee Nelson