After graduating with a BA Honours degree in design Simon found his visual eye crafting and creating record sleeves. Designing the creative for Oasis & Super Furry Animals, he then started to grow bands into brands with Dido, Faithless & Gill Scott-Heron as well as creating cult classic artwork for the then unheard of Kasabian.
Simon’s directing capabilities came to the surface when stepping from music into the sports lifestyle arena. Writing scripts that would lift a design campaign from print to screen became his forte with brands such as Lacoste, Ellesse, Mitre & Speedo.
Having worked at Sky as a seasoned creative his directing work has gone to new heights by supporting Sky Atlantic’s most successful shows including Riviera, The Tunnel & Patrick Melrose. In addition, Simon has directed for the Sky Cinema channel and its biggest export off the screen - Team Sky Cycling.
With his flair for high end storytelling coupled with a passion for CGI detail, Simon consistently delivers with a high end cinematic visual style.