Castello Hacks, Creamy Brie Spaghetti
Ellie is an experienced Creative Producer and Director, achieving over 1.5 billion views in social-first content for brands including Diageo, Disney and L'Oréal.
She started out as a Junior Producer for Buzzfeed where she ideated, produced, self-shot and edited hundreds of viral food videos for social media in the mid-2010s. Soon after, she was hired by Tastemade as their first in-house Producer and Director in the UK, creating 26 branded food videos for Unilever Asia from 2018-2023.
Since then, her love for creative storytelling has seen her produce, direct and style a wide range of successful campaigns across a host of different channels; in large studios for TV commercials (King Arthur), smaller spaces for social media (Baileys, Sainsbury’s, L'Oréal) and on the edge of a cliff for a documentary in the Orkney Islands (Highland Park).
Career highlights include successfully executing end-to-end production for Stella Artois, Gousto and Subway during global lockdowns in the pandemic, training production teams on the ground in Mumbai and being a Guest Judge on TV for a cooking competition show with BBC3.
Her Producer-Director hybrid background has also seen her lead multi-cam shoots with crews in the UK and overseas - Nigeria, Los Angeles, Berlin, Malta and New Delhi to name a few. As well as making food look sexy, she also knows the logistics needed to make a shoot run on time, safely, on budget, in line with brand values and with the best crew hired.