Simon Levene Directs For Hillarys
March 6, 2019
Simon Levene directs 48 original idents (developed by Red Brick Road) for new Hillarys sponsorship of Channel 4's "Homes On 4" programmes. The sponsorship deal covers all of Channel 4’s home programming including programmes such as Location, Location, Location and Grand Designs.
The sponsorship idea centres around the idea that everyone can express their personality in their home through Hillarys’ extensive range of made to measure, perfectly fitting window dressings. Set to the track of Diana Ross’ '70s classic 'It's My House' the 48 individual idents showcase a series of people in their homes - with curtain, blind and shutter styles that perfectly match their personal style.
Filmed in London, the idents were shot on 24 purpose-built sets, each with a unique style.