AINS - Beauty & Fashion

AINS is a Film Director & Creative Director with a fine art background, known for her highly art-directed, painterly approach to filmmaking. She treats every frame as a work of art, crafting statement visuals with a polished aesthetic that commands attention.

Meticulous composition, bold art direction, sharp styling, and a distinct use of colour define her work. With a preference for in-camera techniques and rich textures, her films have a tactile, handcrafted feel. She builds stylised worlds where every detail comes together to create immersive films that stand out in a content-saturated world.

AINS strikes a rare balance between style and substance. Beneath her stylised aesthetic is a rich conceptual approach and emotional weight. Every shot is not just visually striking but crafted with intent, creating films with meaning and emotional resonance.

Having lived in creative capitals like Berlin, Budapest, and Brussels, she brings a worldly and dynamic perspective to her filmmaking. Her vision has led to collaborations with Wilkinson Sword, Celeste, Highland Park, Warner Music, and Sony. Her work has been showcased at BAFTA-qualifying festivals and featured in Pitchfork, Promo News, The Fader, Wonderland, and Booooooom TV. Her music videos have earned multiple Video of the Month titles from Promo News, and her recent work for Arab Strap was recognised by the Berlin Music Video Awards. On the commercial side, her projects have won accolades from The Marketing Society and The Drum.