Mr Yankey - Beauty & Fashion

Mr Yankey is a director whose work crackles with energy, personality and emotional pull. He creates worlds that are vibrant, kinetic and visually inventive, often shifting effortlessly between pacey, high-impact storytelling and moments of warmth or charm. Whether it is packed with CGI, layered overlays and whip-smart transitions, or grounded in emotive, human performances, his work always feels alive.

His style blends practical set dressing, visual design and storytelling rhythm so that unusual ideas feel tangible. A rabbit-hole train journey, a retro-inflected workspace, a music-driven playground full of attitude, building worlds built to serve the story and bring out fresh, funny or heartfelt performances. Mr Yankey understands how to anchor even the most heightened setting with real characters.

From British Arrows recognised campaigns to viral hits, from bold, hyper-stylised brand films to touching human stories, Mr Yankey brings the same attention to performance, tone and craft. His background in creating his own visual effects gives him an instinctive understanding of how post integrates with live action, allowing him to push ambitious creatives while keeping it grounded in reality.

At the heart of it, Mr Yankey builds worlds that are weird, warm, vivid and full of life. Spaces the audience wants to step into and characters they want to spend time with.