![Screenshot 2023 05 10 at 17 52 59](https://optimise2.assets-servd.host/joyous-crake/production/images/Screenshot-2023-05-10-at-17.52.59.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1683737611&s=88afdddab8e59521c4ab8911dbd42a9d)
Will Riddell - Celebrity
![Will Riddell](https://optimise2.assets-servd.host/joyous-crake/production/images/Will-Riddell.jpg?w=320&h=320&q=82&fm=jpg&fit=crop&dm=1683737833&s=ebad613abc1c850c24c3f06f603f3527)
![Npower Power of Support Mark Watson Superfan Tattoo](https://optimise2.assets-servd.host/joyous-crake/production/images/npower-_-Power-of-Support-Mark-Watson-Superfan-Tattoo.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1709655401&s=16828f09c47a7a6840d2cc9c82a6f2be)
Mark Watson Superfan, Tattoo
npower
![Screenshot 2023 05 10 at 17 52 59](https://optimise2.assets-servd.host/joyous-crake/production/images/Screenshot-2023-05-10-at-17.52.59.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1683737611&s=88afdddab8e59521c4ab8911dbd42a9d)
Jagonary with Guz Khan
Smarty
![Screenshot 2023 05 10 at 18 30 09](https://optimise2.assets-servd.host/joyous-crake/production/images/Screenshot-2023-05-10-at-18.30.09.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1683739821&s=e623a0a8a59b89c9202973035430d1e4)
Spare The Act
Currys PC World
![Neilson Fred Sirieix Partnership Launch](https://optimise2.assets-servd.host/joyous-crake/production/images/Neilson-_-Fred-Sirieix-Partnership-Launch.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710436754&s=6c2ac19a128773731b1321c30b2cb31c)
Partnership Launch
Neilson x Fred Sirieix
![Npower Power of Support Mark Watson Superfan Volley Ball](https://optimise2.assets-servd.host/joyous-crake/production/images/npower-_-Power-of-Support-Mark-Watson-Superfan-Volley-Ball.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1709652013&s=2d743aac84520c5b6ffa8b2edda80b8d)
Mark Watson, Superfan - Volley Ball
npower
![Gore tex Think Project Pep Guardiola](https://optimise2.assets-servd.host/joyous-crake/production/images/Gore-tex-Think-Project-_-Pep-Guardiola.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710437174&s=e09ac5a8d825949534d8c93328477d42)
Pep Guardiola
Gore-tex Think Project
![Cluedo Liars Edition](https://optimise2.assets-servd.host/joyous-crake/production/images/Cluedo-_-Liars-Edition.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710437286&s=ed26592cb93eb54b33da28d96ee1eb9c)
Liars Edition
Cluedo
Will is an award-winning writer and director with over a decade of experience in content and commercials. He has a natural eye for detail, using rich visual storytelling across all genres, with a focus on light, bright and comedic tones. His visual aesthetic and attention to casting create vibrant, colourful, stylised, and often absurd films.
Starting his career as a runner at APA production companies, he has worked his way through the industry. Will moved on to a role as an in-house agency director and then in to Head of Production. This has given him a comprehensive understanding of every aspect of agency and production workflow, enabling creative agility when writing and planning his shoots.
![Will Riddell](https://optimise2.assets-servd.host/joyous-crake/production/images/Will-Riddell.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1683737833&s=508caad1c325791862d95a95e1526c1c)