![Highland Spring Get Outside](https://optimise2.assets-servd.host/joyous-crake/production/images/Highland-Spring-_-Get-Outside.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710160373&s=39c1846f38ab14b6fdce7979c51a0850)
Michael Baldwin - Kids
![Argos Thumb](https://optimise2.assets-servd.host/joyous-crake/production/images/Argos_Thumb.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710241948&s=47f4fb4c724001960c7ffc4e49ff28b0)
Magician
Argos
![Chris Lucas Trust Hard To Say](https://optimise2.assets-servd.host/joyous-crake/production/images/Chris-Lucas-Trust-_-Hard-To-Say.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710167820&s=db88133f6e19a7569cd561f9b963f472)
Hard To Say
Chris Lucas Trust
![Hilton Thumb](https://optimise2.assets-servd.host/joyous-crake/production/images/Hilton_Thumb.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710242006&s=0967152685dba8e18d805fc22676d7d8)
Hospitality
Double Tree
![Highland Spring Get Outside](https://optimise2.assets-servd.host/joyous-crake/production/images/Highland-Spring-_-Get-Outside.jpg?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710160373&s=39c1846f38ab14b6fdce7979c51a0850)
Get Outside
Highland Spring
![Primark Kids Thumb](https://optimise2.assets-servd.host/joyous-crake/production/images/Primark-Kids_Thumb.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710241922&s=8470e4bec9c27b752090c276100c85fb)
Kids
Primark
![TUI Thumb](https://optimise2.assets-servd.host/joyous-crake/production/images/TUI_Thumb.png?w=768&h=432&q=82&fm=jpg&fit=crop&dm=1710241864&s=86ef7ea0d9fcc3f964b800ab739a1e34)
Discover Your Smile
TUI
Michael (or Mike but never Micky or Mick) has honed his directing craft over the past 15 years having come from an editing background. Becoming a director was actually a happy accident and he’s never looked back, picking up an armful of awards along the way.
He spent 8 years as a Senior Creative Lead at ITV Creative working on priority commercial campaigns for some of the biggest shows and has directed a ton of A-list talent and celebrities from Ben Stiller to Ant & Dec.
Michael ensures that every job is highly collaborative and loves nothing more than squeezing the absolute best comedy out of a script and actors. A producer’s and client’s dream to work with, he loves his job more than his kids (not really, but close).