Craig Moore - Sport

Craig Moore is an award-winning director who crafts films by day and custom hats by night. His films are bold, eloquent, engaging narratives that dance with movement and poetic grace. With an impressive client list of global brands - Wrangler, Nike, Porsche, Pepsi, EA, Adidas, Ted Baker and more, Moore’s unique ability to seamlessly intertwine sport, fashion, music, and culture showcases his remarkable versatility and ingenuity as both a director and a creative storyteller. His passion for choreography and movement is vividly reflected in his work, complemented by a bold mastery of dynamic visual effects that elevate his projects to new heights. Hailing from South Africa, Moore's journey to the heart of the European music and advertising industry began with groundbreaking music videos in the UK and USA, earning him accolades like the coveted UKMVA for his debut with Friend Within's "The Renegade", and 2x BRIT Award ‘Video of the Year’ Nominations. Collaborating with international icons such as Wizkid, Dua Lipa, Bebe Rexha, The Vamps, Paloma Faith, Nile Rodgers, Tinie Tempah and more, his music videos have amassed over 2 billion views, solidifying his status as an industry trailblazer. His first short film, Into The Arms of Sunshine, a poetic fashion piece for London Fashion House, TooGood, has won numerous global awards.