George Kashcheev

George Kashcheev is a self-shooting director, cinematographer, and editor based in London. Having lived in different countries and experienced different cultures, George brings a broad visual perspective to his work and approaches each project with fresh ideas and sensitivity to context. He has worked with brands including Nike, Electronic Arts, and Krude by Gordon Ramsay across a variety of formats and production environments. Alongside commercial and narrative work, George has strong experience creating social-first content and understands how to build content that feel relevant to today’s audiences while meeting both brand and client needs. His work is driven by a love for abstraction, vintage textures, movement, and a sense of nostalgia - creating films that feel immersive, emotional, and memorable. Having been involved in filmmaking from an early age, George has developed a strong understanding of the full production process. From treatment development and location scouting to directing, shooting, editing, graphics, cleanup, and final delivery.