Nick Sawyer
AI - Artificial Intelligence

  • Brylcream

  • Bovril

  • Filtered Labelled

    Nescafe
  • Reserve

    Starbucks
  • Waitrose

Nick Sawyer is an award-winning director and cinematographer combining bold food and drink imagery with natural performances and inventive practical effects. His work captures appetite, texture and the spontaneous moments that make a commercial feel alive.

Working worldwide, Nick directs complete commercials and collaborates as a DoP and specialist tabletop director. His expertise spans high-speed and macro cinematography, food, liquids and lifestyle, with cameras, lenses and practical effects equipment available for studio and location shoots.

His UK studio supports testing ideas, building bespoke rigs and shooting product sequences or matching close-ups before or after the main production, helping teams use budgets efficiently. Clients can attend or collaborate remotely.

Nick also creates social films and photography, with editing, conventional post-production and AI techniques available to suit the brief. He welcomes projects of different scales, including specialist shooting days and assignments at short notice.

His work includes campaigns for McDonald’s, Domino’s, Subway, KFC, Nestlé and Häagen-Dazs are just a few of the world’s leading brands Nick works with.