Sarah Dattani Tucker

  • Messy

    Lola Young

  • Popcan Personal

    Nia Smith

  • Nicholas Daley

    Mulberry

  • Wish You Were Dead

    Lola Young

  • Rima

    Harklinikken

Sarah Dattani Tucker is a London-based director, creative director, and photographer known for her evocative storytelling in music and fashion.

Drawing from her mixed Indian heritage, her work explores identity, culture, and the human experience with a distinctive, empathetic approach. Her journey began through a chance collaboration with Lianne La Havas, leading to creative partnerships with artists like Arlo Parks, Digga D, Kojey Radical, Celeste, and Lola Young. Sarah’s work spans music videos, editorial content, and brand storytelling, often blending surreal and cinematic elements.

Committed to authenticity and the female gaze, she develops concepts rooted in personal narratives, sometimes shooting and editing herself or curating teams to bring her vision to life. Her projects have been featured in publications like FAR–NEAR, solidifying her as a unique and thoughtful voice in contemporary filmmaking.