Will Riddell

Will is an award-winning writer and director with over a decade of experience in content and commercials. He has a natural eye for detail, using rich visual storytelling across all genres, with a focus on light, bright and comedic tones. His visual aesthetic and attention to casting create vibrant, colourful, stylised, and often absurd films.

Starting his career as a runner at APA production companies, he has worked his way through the industry. Will moved on to a role as an in-house agency director and then in to Head of Production. This has given him a comprehensive understanding of every aspect of agency and production workflow, enabling creative agility when writing and planning his shoots.