Charlie Crane - Real People

Charlie started as an assistant in a high street photo studio, before working his way through industrial, editorial, and advertising photography and then moving into directing. His background as a photographer shows with his eye for beauty, and there's a strong sense of humanity running through everything he makes.

What matters most to him is the idea. He works in service of the brief, bringing focus and craft to elevate it without losing what made it resonate in the first place. The attention to detail and obsession are there, but so is the enthusiasm that makes working with him collaborative and not precious. It's an approach that's delivered results—from record-breaking charity campaigns to commercial work that's moved the needle for brands.

The awards have mounted up over the years, spanning genres and countries. And he's not done yet. There's always something bubbling away.