Ben Jones brings to life Water Heroes FC for Xylem and Manchester City
October 13, 2021
Ben Jones and artist/animator Ruff Mercy creates a new film for agency Brave, supporting their new campaign Water Hereos FC for brand Xylem.
The new multi-million pound integrated campaign is for global water technology company, Xylem (NYSE:XYL), and Manchester City FC. Fronted by Manchester City manager, Pep Guardiola, ‘Water Heroes FC’ is a brand new team that has come together to turn the tide on the global water crisis.
Shot throughout the global pandemic this is the first-time players from the Manchester City Men’s, Women’s and Academy teams have come together to front a campaign.
The Water Heroes FC campaign sees Pep Guardiola and his squad call upon us all to do our bit and tackle the world’s water crisis in our own “extra time”.
Launched with a highly energetic and colourful film, the campaign highlights and educates us on how we can use our extra time to help solve the water crisis. From taking small actions such as spreading the word on water issues on social media platforms, to getting involved in bigger actions such as helping to plant more trees, fighting flooding, or engaging in river clean-ups.
Check out the film below!