Ben Tonge Teams Up with Kenco to Take on the Morning Run

Kenco’s new spot Park Run, directed by Ben Tonge, is for anyone who’s ever groaned at the idea of getting up early - let alone running. With a warm dose of humour and caffeine, the film follows one brave soul who trades lie-ins for lycra, proving that all it really takes to become a morning person is a strong cup of instant coffee and a bit of peer pressure.

Set at a local Parkrun, the ad gently pokes fun at the chirpy early risers we all know (and love?) - but does so with charm and relatability. Whether you're sprinting to beat your PB or just jogging for the post-run brew, Park Run taps into that Saturday morning energy we all wish we had.

A cheerful reminder that coffee fixes most things - and maybe mornings aren’t so bad after all.