Dark Energy’s Alex Southam brings a wild, juicy twist to Rustlers’ latest campaign for Droga5.
July 10, 2025
Dark Energy’s Alex Southam brings a wild, juicy twist to Rustlers’ latest campaign for Droga5.
Droga5, part of Accenture Song, has worked with Rascal to launch Oh My Rustlers, a bold new push for the speedy burger brand. Running across digital, outdoor, and radio, the campaign urges people to grab a Rustlers and savour every bite without shame.
At the heart of it is a hero film where an ordinary couple takes a bite and their world flips into a surreal swirl of dance, desire and beefy beats. One bite, and it’s pure, full-flavour fantasy.
