Dark Energy's David J East Directs A Brilliant New Campaign For World Gold Council

September 1, 2025

We're excited to share David J East's latest commercial for the World Gold Council out of AMV BBDO.

A vibrant, feel-good spot that follows a woman through a day where everything goes her way. From perfect timing to unexpected wins, the film captures those magical moments when life just works out. The story wraps with the line: "Imagine if everything was as good as gold,"tying seamlessly into the value and reliability of gold investment. A stylish, uplifting piece that celebrates confidence, optimism, and the enduring power of gold.

Screenshot 2025 09 01 at 12 40 53

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