David Stoddart's "Two Sides Of The Story" For British Gas x Carers UK Wins BIG
October 14, 2019
A huge shout out to Campaign BIG Award winners Ogilvy, Hogarth and David Stoddart for their exceptional and emotive work for British Gas ‘Two Sides of the Story’. The film also took home ‘Best Marketing for Good’ Cinema Campaign at this year’s Digital Cinema Media Awards.
The cleverly constructed film highlights the relationships between unpaid carers and their closest friends. With more than 6.5 million unpaid carers in the UK looking after a loved one who’s older, disabled or seriously ill, the film encourages carers to open up so that they can get the help and support they need and deserve. The campaign ran across social channels, cinema, British Gas communications and website, as well as internally for employees. Over the course of the year, the campaign explored different themes including loneliness and isolation, mental health and juggling caring with the demands of modern life.