From Farms to Festivals: AA Says 'It’s Okay'

AA’s new campaign brings a fresh dose of reassurance with a fun mix of everyday mishaps. Whether it’s breaking down on a farm, getting stuck in a paintball game, or facing trouble at a festival, each short shows how much easier things feel when you’re with the AA.

Directed by Matt Carter and produced by Dark Energy, the spots are playful, relatable, and neatly tied together by the comforting line: “It’s okay, I’m with the AA.” It’s a smart, feel-good reminder that help is never far away.