Greg Bray Brings Surreal Energy to BP’s Latest Spot

What starts as a regular lunch stop quickly spirals into something far stranger in BP’s latest film, directed by Greg Bray (Dark Energy) and produced by Hogarth. A customer finds herself centre stage in a chaotic game show, complete with flashing lights, a jittery host, and absolutely no clue what’s going on.

Bray’s signature style is all over this one - fast, surreal, and just the right amount of unhinged. A standout moment? The customer asks if she’s won a holiday and gets hit with a dry “stick to the script.”

It’s bold, brilliantly odd, and proof that even a meal deal isn’t safe from Bray’s wonderfully twisted world.