Joe Ransom Drops a House on Coronation Street for EDF’s Latest Campaign

Director Joe Ransom has brought something unexpected to Coronation Street - a brand-new house, slotted right between the Rovers Return and Number Five.

Created for EDF in partnership with ITV, the playful spot puts a bright orange-and-blue build (EDF’s colours, naturally) at the heart of the nation’s most iconic street. It’s all in support of EDF’s Sunday Saver Challenge, which encourages people to cut back energy use between 4pm and 7pm on weekdays, earning up to 16 hours of free electricity on Sundays.

Ransom keeps the tone light and irreverent, using the surreal setting to make a smart point about energy habits. The film takes a simple idea - shift your usage, get rewarded - and wraps it in something visually bold and unmistakably British.