Snickers and Russell Bates reunite with Bukayo Saka and Luca Modric.

March 27, 2024

Ahead of this summer’s Euros, Snickers “Own Goal” features a playful new cinematic TV ad to help football fans steer clear of embarrassing ‘own goals.’

From double booking on match day to leaving a game early and missing a comeback, we know fans don’t always get it right. That’s why we’re highlighting the nation’s ‘own goals’, encouraging fans to laugh at their blunders, and positioning Snickers as a tasty treat to help sort them out in these relatable moments.

Greg Kent, Snickers Regional Brand Director at Mars Wrigley, comments “We’re celebrating that sense of global community in football and authentically positioning the brand at the centre of the conversation. Capitalising on key cultural moments and global talent, this campaign will resonate with all football fans and live beyond 2024 to achieve longevity for Snickers and its association with the sport.”


Client: Snickers

Agency: The & Partnership

Copywriter: Andreas Lefteris
Art Director: Elson Rodrigues
Creative Director: James Fernandes / Jim Stump

Production Company: Dark Energy

Director: Russell Bates
EP: Matt Brown
Producer: Phil Barnes
Production Manger: James Whetherley
Production Assistant: Janice Puati

Location Manager: Carl Fairall
1st AD: Matt Lawson
DOP: Michael Wood
Art Director: Ged Clarke
Costume Designer: Fran Fox
HMU: Darren Evans

Edit: Marshall Street Editors

Editor: Matt Pochettino

Post Production: RASCAL

VFX Supervisor: Neil Cunningham
ECD: Andrew “Barnsley” Wood
2D Lead: John Thornton
2D: Adam Maynard, Holly McLean, Ben Stonehouse
3D: Belinda Sandberg
VFX Producer: James Beck

Sound Creative Director: Neil Johnson
Sound Designer: Neil Johnson
Sound Producer: Maddy Lebel
Executive Producer: Matt Towell
Head of Production: James Beck

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