Surf’s New Spot Brings the Freshness Fast

June 16, 2025

Surf Magnifi Scent Wash

We've worked with our director Laura Borgio to produce a lively new campaign for Surf that’s got a bit more spark than your usual laundry ad.

The film follows Shauna, a shortcut-loving lead with a thing for quick tricks and even quicker outfit changes. She’s confident, bold, and doesn’t hang around when it comes to getting things done — including laundry. That’s where Surf’s Magnifi-scent Wash comes in, delivering a floral hit straight out of a short cycle.

Laura brought her sharp visual style and sense of fun to the shoot, creating something punchy and packed with personality. The spot earned a 4-star review from David Reviews, who praised its pace and playful tone.

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