Trevor Gourley Directs Bold New J2O Campaign
July 24, 2025
Dark Energy director Trevor Gourley brings his sharp, playful style to J2O’s latest campaign, Get to the Juice, created by VCCP Blue.
The hero film skips straight to the good stuff, reflecting how young people connect today. Aimed at 16 to 24-year-olds, the campaign ditches the small talk and goes right for the fun, social energy that defines J2O’s new vibe.
It’s rolling out across social, YouTube and out-of-home, with bold visuals, cheeky messaging and a fresh attitude. Produced by Girl&Bear with animation from Bernadette, the work is a confident step forward for the brand.
Directed by Trevor Gourley
