Visit Iceland’s “Aurora” Brings Humour and Heart to the Northern Lights Chase
October 30, 2025
Visit Iceland’s new campaign “Aurora,” directed by Dark Energy’s Arni Thor Jonsson and starring Joe Thomas, brings a fresh dose of humour to the hunt for the Northern Lights.
The film follows an earnest but inept trio of aurora enthusiasts whose quest to witness the famous spectacle doesn’t quite go to plan. Along the way, their misadventures highlight Iceland’s many other charms, from its geothermal spas and dramatic landscapes to the unique warmth of its people.
With Jónsson’s signature blend of sharp comedy and striking visuals, Aurora turns travel advertising on its head and invites viewers to embrace the beauty of the unexpected. The campaign has been praised for its originality and tone, earning 4 stars from David Reviews.
