Mary-Sue Masson Signs To Dark Energy

The multifaceted, creative talent behind Haribo’s iconic campaigns has signed to Dark Energy’s directing Roster. 

Matt Brown comments, ‘we’re very excited to have Mary-Sue join us at Dark Energy. She has a real strength in casting and comedy dialogue performance that we’re looking forward to showcasing in our collaborations together.’

Her latest work through Quiet Storm, sees the iconic Haribo spots take a different turn, when three adults and a child enter an elevator.  Sharing the gummy sweets, the adults joyfully discuss the treats in children’s voices, before a small child cuts in with an adult voice to discuss the packaging.

Speaking about the renowned confectionary brand, Mary-Sue comments, ‘Haribo has been amazing for me.  I came up with the idea and started developing it with Trevor Robinson in 2014 and it’s now run in so many different languages all over the world.  For it to start out as one TVC and then turn into the campaign it has is phenomenal.’

Not only has it helped with brand recall (the original ad for No1 in Nielson’s most recalled ad poll) but it has also helped shift unit and elevate the agency, as well as getting me signed in both America and Canada.’

On signing to Dark Energy, Mary-Sue comments that, ‘Dark Energy do really varied and interesting work.  Their business model really appealed to me and feels very relevant in today’s market.’

Masson has previously written and directed campaigns for Haribo, Youngs Seafood, Nokia, and the BBC, as well as directing projects for Compare the Market, Lil-lets and Nestle (to name a few).  She also has a comedy short film in pre-production.

Discover A World Of Flavour With Chris Strong And Pringles

Chris Strong directs a new comical campaign for delectable crisp brand Pringles.  The new ‘Discover a World of Flavour’ campaign has been described by creative agency DigitasLBi as a series of laugh-out-loud, socially optimised videos that transport people to their own, vivid Pringles world’.

Using Strong’s vibrant, design led style, the 6 films combine both live action and animation to transport people into a fantasy world of Pringles, juxtasposed against the real-world, social consequences of their experience.

With a huge social media following (24.5million on Facebook alone), the brand launches the campaign on Youtube, Facebook and Instagram in the UK, before expanding its reach across Europe in March.

Chris Strong joins Dark Energy this month, having shut down his former collective Blac Ionica.  ‘We were ready to focus on our independent careers and I really liked Dark Energy’s output.  It was a very natural and organic joining of minds – I did a project for Royal Mail through Dark Energy and then of course Pringles.  Joining the roster felt like the logical next step.’

Dark Energy founder, Matt Brown, comments that ‘Chris’s ability to work across both live action and animation, across comedy and more dramatic narrative driven content is a great asset to our roster. We look forward to working together more.’

Strong and Dark Energy worked with animation company Cookie Studio to produce the comical campaign.  The director comments of the collaboration, ‘I thoroughly enjoyed working with the guys at Cookie, the whole project was a great experience.’

Strong has worked on projects for global brands, such as Playstation, McDonald's, Coca Cola, Cadbury, Mitsubishi and Citroen and has had the pleasure of working with some of the top advertising agencies in the world.

Pringles / Texas BBQ

Pringles / Nacho Cheese

Pringles / Paprika

Pringles / Sour Cream & Onion

Shell "Heroes of Houston" Directed By Caswell Coggins

Shell "Heroes of Houston" is a series of films for Shell directed by Caswell Coggins. We were very happy to be involved in this fantastic project. Hurricane Harvey affected the lives of millions of people in the Houston area. While the aftermath of the flooding is still being dealt with, it’s the strength of the people who came together to help one another that will be remembered most. Shell are celebrating the ordinary people that did extraordinary things to help. The heroes of Houston!  Watch the film "Tom" below.

Rex Wrecks Dinner! It Must Be Puppy Love...

Roses are red, violets are blue, new work from Trevor Melvin, that he shot for you (and Sainsbury's of course). The film follows the story of beloved pooch Barley in a Valentine’s tale of jealousy, revenge and forgiveness.

We see Barley the dog as he is neglected by his owner who is caught up in the preparation of a Valentine’s day date. Only to have Barley reap his revenge by burying all of his owners carefully laid plans. However, when the date finally arrives, Barley quickly realises he’s made a terrible error of judgement. 

Thatchers Farm & Family

New work from Dark Energy's Matt Carter! Thatchers "Farm & Family" is a 16 episode spin-off campaign working across VOD, Social, Programmatic Video and YouTube pre-rolls. It builds on the success of the 2017 hot air balloon campaign and brings to life the ‘farm and family facts’ behind Thatchers cider. Here are 3/16 episodes from the series. "Farmer", "Myrtle Farm" and "Pub". Enjoy!

An Englishman's Guide To Modern Living

Ben Stevenson directs "An Englishman's Guide To Modern Living" featuring interior designer Ashley Hicks, for House & Garden Magazine. "For who else but the son of the great decorator David Hicks could we possibly ask for advice on navigating the modern home with stylish aplomb? Also starring his equally chic wife Kata, their two Italian greyhounds and LG’s beautiful, intuitive new Signature range of products".

"Night Dancing" by Barney Cokeliss Wins Jury Award

A HUGE congratulations to our wonderful Barney Cokeliss, whose film won the Jury Award at the LA Dance Film Festival! The film also screened to a sold out house and was extrememly well received by all of the audience. Some of the Jury's comments included: 

“Yes, yes YES! This is how you do it. Super impressive and compelling work. Wow.”

“Well done narrative element, and fully realized environment”


“Elements of mystery, romance, confusion, it's all set up nicely."


Very proud of Barney. It's a lovely film. Watch the trailer below!


Sean Thompson listed in Source Creative’s Global Top 100 Directors list

As 2018 kicks off to an energetic start, Source Creative have announced their Top 100 Director’s Showcase.  The global rankings list the creme de la creme of advertising’s directorial talent. We were thrilled to see Sean Thompson, deservedly featured in the rankings for his brilliant work on giffgaff ‘The Big Swim’.  The list saw Sean featured alongside directing super stars, such as Ringan Ledwidge, Dante Ariola, Lance Accord, Michel Gondry and Sam Brown. Congrats to all who made the list.


Happy New Year!

Happy New Year all! Positive vibes for a great 2018! Start the new year with some suggestions for a delicious breakfast, shot by our fabulous Debby Lewis-Harrison. Start the beginning of the year as you mean to go on.