Arni Thor Jonsson completes the launch campaign for Fold7 with ‘Gumtree - Jobs’

Dark Energy's Arni Thor Jonsson just finished up the final film in the launch campaign for the UK’s largest classifieds website continuing with the strap line “Opportunity Starts on Gumtree’ this time showcasing the brands hugely popular Jobs category.

Created by Fold7 the TV advert tells the story of a young man who imagines himself rising up the ranks in the culinary world, starting as a kitchen assistant, a role he finds on Gumtree, to run his own business of a Moroccan inspired pop- up food truck.

Shot across multiple London locations over two days and utilising over three tonnes of sand to help create an authentic Morrocan market scene in a little known north London underpass, Arni and the Dark Energy team deliver yet another well crafted and engaging spot to complete what has so far been a highly successful launch campaign for Gumtree by Fold7.