The Gym "So I Can" Directed By Sean Thompson

January 3, 2019

Sean Thompson, Creative Director of Who Wot Why, directs campaign for The Gym through Dark Energy Films. The campaign is running nationally on TV, online, social and OOH. The category defining work “So I Can” sees ordinary gym goers affirm their diverse reasons for going to The Gym. The work features a variety of The Gym users, including the powerlifter Syeda Bukhari who lifts wearing her hijab and Felicia Cantone who is battling cancer and exercises to “fight the fight”.

You can read the Campaign article by following this link:

https://www.campaignlive.co.uk...

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