Matalan Launches The Christmas Season

Matalan have launched the Christmas season with a heart warming and humorous new TV campaign, directed by Dark Energy's very own Matt Carter!

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The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.

Adam Barnett, Acting Director of Advertising, ITN Productions said: “Our relationship with Matalan through ITV Adventures has allowed us to work on a multitude of different productions, the latest being this Christmas TV commercial which was an incredibly fun process. We’re really proud of the end result, it’s beautifully shot, with great performances which really captures the unpredictability of Christmas as well as the fun and laughter of being with family.”


Dark Energy sign multi-award winning Lenny Dorfman

Dorfman’s ability to capture emotionally charged and visually compelling narratives, has seen him receive many of the industry’s highest accolades, including trophies at Cannes, D&AD, AICP/MOMA, British Arrows, and a nomination by the Director’s Guild of America (DGA) for best director of the year.

Dark Energy founder, Matt Brown comments, ‘the range and depth of Lenny’s work shows consistent ability to deliver a great 8ilm, whatever the platform or creative concept'.

Dorfman muses that ‘Dark Energy are not only forward thinking in their approach to 8ilmmaking but also to client and agency relationships. There’s a synergy between our mindsets and I’m excited to be collaborating with them'.

Born and raised in Brooklyn, NY, Lenny started his directing career in documentaries (his First Films were produced for Canal+Paris) and returned to these roots when he helped conceive and direct the pilot Film for Sundance Channel’s documentary series, Iconoclast, which ran for six (US) seasons and since has been syndicated globally by Freemantle Media.

More recently, he directed the award winning TV pilot Film, Bring Back the Cat (Amanda Abbington, Syrus Lowe & Ellie Bamber) that he adapted from the Joe Sixsmith Detective Series authored by acclaimed novelist, Reginald Hill (Dalziel & Pascoe). Bring Back the Cat First premiered at the Montreal Film Festival.

His award winning football work began with his First groundbreaking UK campaign for Coca Cola – the acclaimed, EAT, SLEEP, DRINK FOOTBALL (W&K Amsterdam) and continued with his Zenidine Zidane Film for the 2022 FIFA World Cup bid, that is considered to have played a signiFicant part in bringing the World Cup to the Middle East.

Since embarking on his commercial career, Lenny has consistently worked with some of the world’s most prestigious brands, and agencies. His body of work has seen him collaborate with clients such as Coca Cola, Nike, Vodafone, Guinness, Mercedes & VW, and he has been represented by the likes of RadicalMedia & MJZ.

To view Lenny Dorfman’s full reel please click HERE.

Rise Up!

Fantastic new work directed by James Copeman and produced by Micki Colker-Pearlman.

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Dentsu Aegis Network UK has launched Rise Up, a new digital challenge designed to unlock the emerging marketing potential in young people. Rise Up is open to 15 to 18 year olds, offering them the chance to develop a marketing campaign that tackles an issue in society which is close to their heart. Open for eight-weeks budding marketers will be able to access a host of online resources to help shape their thoughts into a viable marketing campaign and have the chance to see their work brought to life.

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It forms part of the UK network’s wider The Code Programme, which strives to foster creativity, identify opportunities for future talent, encourage diversity and empower young people. By 2020, Dentsu Aegis Network UK has pledged to recruit 50% of its apprentices through The Code. This month they welcomed the first cohort of 20 apprentices to the London office. The Code also encourages its UK employees to donate their time, skills and expertise and has pledged to donate 50,000 community hours to schools over the next three years.


giffgaff makes APA 50 Collection

Absolutely delighted over here at Dark Energy that giffgaff "The Big Swim" made the APA 50 collection. A seamless Dark Energy/Like Minded Individuals production. Fantastic work everybody involved and especially to our wonderful director Sean Thompson. Fantastic creative by Who Wot Why, editing by John Mayes @ Marshall Street Editors, post by The Mill and sound by Wave Studios. Of course a big thanks also to the safest pair of hands and our good friend, producer Dominic Wilcox.

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International Kissing Day - Riot Of Emotions

Thursday 6th July marks International Kissing Day. #GetSnogging is a film-based project to celebrate International Kissing Day and to spread a whole lot of love in these testing times. The film launched on 6th July 2017 and was cut by Lizzy Graham of Marshall Street Editors, with an original track composed by Eleni Hassabis.

The film featured sections from Trevor Melvin's "Riot" film, shot exclusively for this project. Very proud to have been a part of this. #GetSnogging


Ballet United "Changing Attitudes" Directed By Trevor Melvin

Absolutely delighted to have been involved with this beautiful film "Changing Attitudes", directed by Trevor Melvin.

Ballet is too often assumed to be a privileged art form with little relevance to today’s society, particularly in the eyes of the younger generations. The brief was to engage, involve and inspire a younger and more diverse public. "Changing Attitudes" aims to show young people the power and relevance of dance whilst also shining a light on the next generation of dancers.

The film has also been nominated for VOTD's Video of the Day! Please follow this link and vote for it!

http://votd.tv/nominees/2716/changing-attitudes


Look Good, Do Good, Be A Legend!

Here is a film we produced, directed by the wonderful Luke Forsythe for Teenage Cancer Trust. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.

Teenage Cancer Trust has today launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns.

In a world in which recognition on social media is everything, Russell Brand lampoons our desire for self-promotion and asserts that running the 2018 Virgin Money London Marathon for the charity means you can “look good whilst doing good” by filling your social media feeds with “images of yourself training and looking fit”. 

The tongue in cheek video, devised on a pro bono basis by creative agency McCann London, satirises the familiar norms of charity films by exploring our motivations for sharing our lives online, which research suggests are “grounded in very basic human motives and human motivations of creating positive relationships with other people”.

Teenage Cancer Trust is using the video as the launch pad for its charity of the year partnership with the Virgin Money London Marathon, which aims to raise £1.5m for young people with cancer. The theme for the partnership is ‘Be a Legend’ and the campaign will mobilise a team of legendary supporters to run or volunteer in the iconic event in 2018.     

Currently, for every young person aged 13-24 Teenage Cancer Trust supports, there’s another they can’t. But the charity has an ambitious plan to roll out a revolutionary outreach nursing and support programme that will ensure specialist nurses can reach young people with cancer no matter where they live, be that in their local hospital or even in their homes.

Kate Collins, Director of Fundraising and Marketing, at Teenage Cancer Trust, said: “We’re delighted to be launching our important partnership with Virgin Money London Marathon 2018 with a film that has a cheeky tone but a serious message. Huge thanks to Chris, a young man who is currently going through treatment for cancer, and our long-term supporter Russell Brand for teaming up to make the film.”

“We need hundreds of people to ‘Be a Legend’ and run or volunteer for Teenage Cancer Trust in the Virgin Money London Marathon 2018, so we can make sure that no young person faces cancer alone.”

“Every penny raised will make our vital work possible – and we can’t wait to see legends from across the UK gather in support of young people with cancer in the 2018 Virgin Money London Marathon.”

Chris, 20, who is currently being treated at the Teenage Cancer Trust hub in the UCH Macmillan Cancer Centre, said: “It was an incredible experience to be involved with the video. I was diagnosed with Osteosarcoma in January this year and the charity has been so supportive of me from the off. I study filmmaking and they have absolutely amazing facilities at the hub that have made it easy for me to get on with my studies when in treatment. Aside from that, the nurses are genuinely sensational. I could not feel in better hands.”

To join Teenage Cancer Trust’s legendary team of supporters and help them reach every young person with cancer, visit www.bealegend.org and sign up to run or volunteer in 2018.

Sean Thompson Directs New giffgaff Campaign and Takes Us for a Big Swim

Check out our new giffgaff film "The Big Swim" written by Ben Walker, Matt Gooden and Sean Thompson of Who Wot Why, directed by Sean Thompson and produced through Dark Energy. A 90 second Opus. Thanks to Tim Maurice-Jones for amazing cinematography, John Mayes @ Marshall Street Editors for technical wizardry and brilliant editing, a fantastic grade by James Banford @ The Mill and incredible VFX by The Mill. A special thanks to giffgaff for being such a wonderful and open minded client and thanks also to the ever great Tracy Stokes of Like Minded Individuals for superb agency producing.

Could this be one of the ads of the year?  More About Advertising certainly thinks so.  You can see all of the press so far below and read the 5 star David Reviews article.


Lynx "Boys Don't Cry" wins 3 awards at the 2017 Brand Film Festival London

David Stoddart's "Boys Don't Cry" episode from his Lynx series "Men In Progress" picks up three awards at this year's Campaign Brand Film Festival London.  It wins the "Best of the Best" and "Gold" in the Issues and Crisis Management category and "Bronze" in the Emotive Film category. 

JUDGES’ COMMENTS
"I like this ‘honesty’ approach to film-making – certainly feels current and is engrossing. Real, authentic and beautifully filmed content dispelling myth and displaying human truth. Great strategy for Lynx to align to ‘real men’. Best set of videos in the bunch."

Lynx / Men In Progress - Boys Don't Cry

The final instalment of David Stoddart's Men In Progress series for Lynx is here. This episode is titled "Boys Don't Cry" and it's a bit of an emotional one. The film features Rossvale footballer Bobby Petta, former player for Celtic, Fulham and Bradford City. Also reappearing in this episode is current IBF Heavyweight boxing champion Anthony Joshua, alongside our host of fantastic and insightful contributors. Get the tissues out for this one.