Dark Energy Films' Director Adam Kaleta recently completed a series of idents for the Discovery channel through Publicis featuring former athlete James Cracknell.
Adam shot six different ten second idents over three days in the UK with former Olympic gold medallist rower James Cracknell participating in various outdoor activities such as abseiling cliff ledges, kayaking and wading through rivers, with the strapline - "Renault KADJAR, Bring You Adventure on Discovery”.
Discovery Networks signed a nine-month sponsorship deal with Renault for its adventure programming, with idents showing on Discovery Channel, Quest and DMAX, including Robson Green’s Australian Adventure and Marooned with Ed Stafford.
Martin Heaton Cooper, the vice president, commercial development at Discovery Networks UK and Ireland, said: "Publicis has produced six unique and engaging idents which perfectly capture the spirit of adventure on Discovery. "James is a true explorer and connects perfectly with Renault’s brand positioning ‘Dare To Live’ as well as Discovery Channel’s brand promise to ‘Make Your World Bigger’."