David Stoddart directed this heart warming film for Tesco which aims to help the nation’s fathers get some much needed acknowledgment this Father’s Day.
David captured genuine moments of surprise and delight from unsuspecting fathers going about their daily shop as the supermarket tannoy system played out pre-recorded messages of appreciation from their children. The film shows what happens when people are given an opportunity to express their feelings for the father figure in their life and will no doubt have some people reaching for the tissues!
The campaign comprises social, online and TV activity. The film launched on Facebook to Tesco targeted audiences and will run on TV from Friday 17th June. Online, the audience are directed to helpful ways in which they can show their acknowledgement and appreciation for their own dads, such as a simple calendar reminder, recipe ideas and through Tesco’s range of gifts.